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Anthony Gerrard

BAD IDEA by Sasha (2014 participant)

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I found the whole Bad Idea competition really interesting as apart from making me think of the right idea, it also helped me realise all the practical things you need to do to get your business up and running. The idea came to me while I was on holiday with my parents and I watched people struggling to apply sun cream. I started by thinking that there must be an easier way and came up with the idea of the portable sun cream booth that effortlessly provides an even spray all over your body before you expose yourself to the sun. This could prevent people on holiday getting sun-burned which is so important because keeping your skin safe is a major health concern.

In 2010, 12,818 people were diagnosed with skin cancer in the UK, so hopefully we could bring this figure down significantly by the use of my machine. It would be easier and much more efficient to apply and re-apply sun cream and also potentially life saving.

Once I had worked it out I realised I would also need to make a prototype and do trial runs at beaches and pools as well as manufacturing and advertising the product so it takes a lot of work. I wanted to start this particular business because I know how annoying it can be to put on sun cream or even to get burnt and I really want this productto succeed because I see a lot of potential for it in a market.

I really enjoyed being part of Bad Idea because it made me realise that there’s a lot of different things I can do and running my own business is quite likely especially after this experience.

Sasha, 2014


Shelby (2014 participant)

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A massive opportunity was offered to me since taking part in the Bad Idea competition of 2014 – Amy Rew was developing a girls’ club in Glasgow after working with the Girls Club which is based in New York. The idea is to bring the same relevant issues from New York to Glasgow and give the girls of Glasgow better opportunities.

A big thing was to open up the world of business to girls and give them a better understanding of how the world of business works. I’ve been working with Amy on how to become an ambassador and help out with the girls. I’ll be making workshops using the same plan and design used throughout the four days of the Bad Idea competition as a guideline to help the girls set up their own scientific idea for a new competition coming up. I’ve also been working with her friend Carol Cooke whose business Scrumptious Production works with film and documentaries. This will be my work experience in school to further develop my skills learned from Bad Idea to do better in the workshop. We’ve also spoken about opportunities to go to New York and work with girls there and talk them through my experience of the Bad Idea and my actual idea, leading similar workshops but with the girls in New York.

Taking part in the Bad Idea competition totally altered my view on how achievable having your own business and working for yourself is – I changed my whole view on my career path and now just want to make my own business.

The benefits of participating in Bad Idea go way beyond just making a plan for a competition,  the skills you take from it are so beneficial and relevant to the rest of your life whether you’re interested in entrepreneurship or not.

Shelby, 2014