I found the whole Bad Idea competition really interesting as apart from making me think of the right idea, it also helped me realise all the practical things you need to do to get your business up and running. The idea came to me while I was on holiday with my parents and I watched people struggling to apply sun cream. I started by thinking that there must be an easier way and came up with the idea of the portable sun cream booth that effortlessly provides an even spray all over your body before you expose yourself to the sun. This could prevent people on holiday getting sun-burned which is so important because keeping your skin safe is a major health concern.

In 2010, 12,818 people were diagnosed with skin cancer in the UK, so hopefully we could bring this figure down significantly by the use of my machine. It would be easier and much more efficient to apply and re-apply sun cream and also potentially life saving.

Once I had worked it out I realised I would also need to make a prototype and do trial runs at beaches and pools as well as manufacturing and advertising the product so it takes a lot of work. I wanted to start this particular business because I know how annoying it can be to put on sun cream or even to get burnt and I really want this productto succeed because I see a lot of potential for it in a market.

I really enjoyed being part of Bad Idea because it made me realise that there’s a lot of different things I can do and running my own business is quite likely especially after this experience.

Sasha, 2014


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